Once upon a time, there was this little girl, wandering the streets of Marrakech, laughing with her sisters, on her way home to get ready for the traditional familial Shabbat dinner. This girl then became a woman, and this woman became my mom. Her childhood and mine were very different. I was born and raised in Belgium and she was born and raised in Morocco, but our house, on Friday night, smelled nothing like Belgium and everything like spices and family traditions. So, growing up, it was only natural that I became a foodie. Soon, my love for food became a love for herbs and spices and their multiple uses and benefits for food, health and beauty. That’s how I became a Certified Organic Cosmetic Formulator wanting to launch my own indie beauty business.
At the early stages of this adventure, I had the amazing opportunity to meet my –now- business partner who, -with his many years of experience in sales and law-, shares the same vision, ethics and ambition as I do.